This ad campaign developed with Girl Scouts of the USA focuses on adults being more engaged with girls to help their chances of becoming leaders. By showcasing girls in future leadership positions, we hoped to educate the public inspire both adults and girls to take more of an interest in futures of girls tomorrow.

Role: Art Direction, Art Buying 

Creative Direction: Joe Tropiano
Photography: Dave Stuart

Featured in the NYTimes and PDN Magazine.
Blog post on Edelman's goodpurpose blog.